A trademark is an asset that will allow you to protect your intellectual property. Nike’s “Swoosh” logo, McDonald’s “I’m Lovin’ It,” and Coca-Cola’s cursive logo are all examples of registered trademarks. Though most conventional trademarks include names, phrases, symbols, or devices, you can trademark essentially anything that is commercially used to distinguish your goods or services – even a sound or smell. For example, NBC’s famous chime was the first ever audio trademark to be registered.
Coca-Cola's Trademark
McDonald's Trademarked Golden Arches
Nike's Trademarked "Swoosh" Logo
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If you aren't ready to start your patent application, take the time to do some learning:
Article: Understanding Provisional Patents
Article: What Can I Patent?
Article: Provisional Patent or Non-Provisional Patent?
Article: Reasons to File a Provisional Patent Application
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